Mr Shan holds a Master’s degree in Design Studies from the Central Saint Martins College of Arts & Design in London. His areas of special interest include Design thinking, corporate branding, social media strategy and execution, online marketing tools and programs including performance tracking tools, analytics, website, social media platforms and SEM.
Taking on roles that ranged from designer, consultant, lecturer and art director, Shan had unique opportunities to work with organizations from a spectrum of industries and sectors, including Disney Singapore, Singapore Sports, Ministry of Education, Ministry of Transport, Inland Revenue Authority of Singapore, Unilever Singapore, and Carbon Interactive.
Shan was a member of the 2015 Singapore Sea Games Organizing Committee (SINGSOC) where he is assigned as a Digital Manager to lead a team of content producers to manage digital work.
Shan authored Web Design Applications, a book about tools and techniques for designing user-centric websites. He led the Ngee Ann Polytechnic offerings for Continuing Education and has personally delivered many such social media courses over the years.
Course Title: How to Attract Clients and Opportunities Using Social Media